Top 5 Photo and Video Apps Performance in Europe Q4 2022

In the fourth quarter of 2022, the top five photo and video applications on the unified platform in Europe exhibited varied performance trends. Here’s a detailed look at the weekly downloads, revenue, and active user metrics for CapCut - Video Editor, Instagram, YouTube: Watch, Listen, Stream, Snapchat, and Lensa AI: photo & video editor.

CapCut - Video Editor displayed a notable increase in weekly revenue, starting at around $693 in late September and climbing steadily to approximately $33.3K by the end of December. Weekly downloads followed a similar upward trajectory, beginning at 765K and peaking at nearly 2.9M in the last week of December. Active users also saw significant growth, from around 9.4M to 15.5M over the same period.

Instagram experienced fluctuations in weekly revenue, starting at $14.5K and reaching a high of about $35.6K in late November, before settling at $31.4K by the end of December. Weekly downloads saw a peak of 1.7M in the last week of December, from an initial 1.3M at the start of the quarter. Active users remained relatively stable, fluctuating slightly around the 200M mark throughout the quarter.

YouTube: Watch, Listen, Stream saw consistent weekly revenue, ranging from approximately $2.9M to $3.4M, with minor variations across the quarter. Weekly downloads remained steady around the 600K mark, with a notable spike to over 1M in the final week of December. Active users remained robust, hovering around 454M throughout the quarter.

Snapchat showed variability in weekly revenue, starting at $230K and spiking to over $532K in mid-December, before ending the quarter at around $350K. Weekly downloads ranged between 761K and 1.2M, with a peak in the last week of December. Active users fluctuated slightly, from approximately 111M to 115M during the quarter.

Lensa AI: photo & video editor exhibited a dramatic rise in weekly revenue, especially in November and December, peaking at over $2.2M in early December before dropping to about $378K by the end of the month. Weekly downloads followed a similar pattern, starting at 10K and surging to nearly 2.5M in early December, then stabilizing around 155K. Active users increased significantly, from around 88K in late September to over 2.6M in early December, before declining to about 559K by the end of the year.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.